Coming to Kentucky: Caesars Sportsbook partners with Keeneland and Red Mile

Caesars Sportsbook partners with historic racetracks, Keeneland and Red Mile, prior to the launch of sports betting in Kentucky.

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With more and more US states legalising sports betting, Kentucky is anticipated to be the next region to launch sports wagering. Once launched, Caesars Sportsbook intends to offer online and on-land sports wagering to those 21 and older in Kentucky.

Caesars Entertainment has also announced agreements with Keeneland and Red Mile Gaming & Racing in Lexington.

The agreements grant the operator market access to offer legalised mobile sports wagering in Kentucky and include plans to open Central Kentucky’s on-land retail sportsbook locations; subject to regulatory approvals from the Kentucky Horse Racing Commission.

As part of this agreement, Caesars Sportsbook will be an official sports betting partner of Keeneland and Red Mile, and offer on-track hospitality and VIP experiences at both racetracks to members of its customer loyalty program, Caesars Rewards.

Caesars is the presenting sponsor of the National Horseplayers Championship hosted annually at the recently rebranded Horseshoe Las Vegas; and the company also recently announced plans for a mile-long Thoroughbred racetrack with a casino and sportsbook in Columbus, Nebraska, at Harrah’s Columbus Racing & Casino, coming in 2024.

Eric Hession, President of Caesars Digital, said: “Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky. Customers in the region have long enjoyed our Caesars destinations and most recently, our horse racing wagering app, Caesars Racebook. 

“Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”

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