SportsGrid, a multimedia content and technology company, has partnered with the American Gaming Association (AGA) and joined its public service campaign, Have a Game Plan. Bet Responsibly.
Promotional materials from the Have a Game Plan campaign will be displayed on the SportsGrid website and app platforms.
Adam Kaplan, SportsGrid COO, said: “The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative.
“SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”
The Have a Game Plan focuses on four primary tenants that uphold responsible gambling for bettors: set a budget and stick to it, keep it social, know the odds and only play with legal, regulated operators.
Casey Clark, AGA SVP, said: “Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have A Game Plan to their broad audience of sports fans and bettors.
“As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming."
Several other operators have already partnered with the campaign in order to tackle problem gambling in the online casino and sports betting spaces.
These include Entain, Bally’s Corporation, MGM Resorts, NASCAR and the NBA.
Last week, AGA released its State of the States and Q1 2023 reports, with $16.5bn in gross gaming revenue.