A new five-year deal between the UK Tote Group and Hong Kong Jockey Club (HKJC) has been announced.
Through this, they will be able to further integrate their relationship at least until the end of 2028.
According to the companies' new agreement, the UK Tote will represent World Pool's exclusive pool partner in the UK and Ireland. This will allow collaboration on projects including new bet varieties and enhanced client service.
There will be 25 World Pool days in 2023, providing over £31m ($39.7m) in prize money, including 18 in Great Britain and Ireland between May and October.
With £521m bet on British and Irish race days, World Pool reported global turnover of £650m last year, a 44% rise year-on-year.
Further, Tote customers in the UK and Ireland will continue to enjoy betting into multi-million-pound pools on racing from Hong Kong's two racecourses, Happy Valley and Sha Tin, including FWD Champions Day in April and the Longines Hong Kong International races in December.
Winfried Engelbrecht-Bresges, HKJC CEO, said: “The UK Tote has been instrumental in the growth of World Pool over the last four years and this new agreement underpins our very valued partnership.
"We look forward to continuing to work with John Williamson, Alex Frost and the whole Tote team to build on the strong platform we have created to develop the pool betting experience for racing fans around the world.”
John Williamson, Chairman of UK Tote Group, said: “This is a very significant moment for the UK Tote and for British and Irish horseracing, as we continue to develop and extend our partnership with the Hong Kong Jockey Club.
"This new agreement enables us to accelerate our plans to grow World Pool which is proving an increasingly important revenue stream for the sport."
