Burnley Football Club has signed W88, a sports betting and online casino operator, as its Official Shirt Sponsor for the 2023/24 season.
The W88 logo will feature on the front of the shirts worn by players, on both the men’s and women’s teams, as well as the brand being visible across Turf Moor on matchdays and on Burnley’s social media.
Stuart Hunt, Burnley FC Director, said: “Following lengthy discussions we are pleased to confirm W88 as our front-of-shirt sponsor for the upcoming season.
“As a newly promoted club, a partnership such as this plays a significant role in helping us to compete in the Premier League.
“W88 have established successful relationships with several Premier League clubs and sports brands across the globe and we have been impressed by their experience, knowledge and proactive nature in this area.”
Despite Premier League clubs agreeing to withdraw gambling sponsorship from the front of shirts, this change will only come into play from the 2026/27 season onwards.
Previously, the gambling firm has been the front-of-shirt principle partner for Fulham FC and Crystal Palace.
Hilly Ehrlich, Business Development Manager at W88, said: “We’re hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League.
“With Vincent Kompany at the helm, we’re excited to see the team perform well this season.”
This isn't the only football announcement to come out recently, with FIFA confirming its first-ever gambling sponsor for the Women’s World Cup 2023.
