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Crown Gaming México announces Enrique Manjarrez as new Commercial Director

Manjarrez previously worked at Aurify as its Mexico Sales and Product Director.

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The Mexican unit of supplier Novomatic, Crown Gaming México, has appointed Enrique Manjarrez as its new Commercial Director.

Manjarrez has been in the gaming industry for almost 20 years, having started out at Scientific Games in 2006 as a QA and Field Service Engineer; before getting promoted in 2007 to Commercial Manager where he retained the position for four years before moving on to American Gaming Systems (AGS) in 2012.

At AGS, Manjarrez was a Marketing Manager for two years, before he ended up working as Marketing Director for one year at Sunny Group of Companies, moving on to a different company with the same role at GI Euromex where he stayed for three years before getting appointed at Aurify in 2019.

Manjarrez worked at Aurify as a Product and Brand Director from 2019-2022, before being promoted to Sales and Product Director Mexico between 2022-2023, and then shortly afterward, he was appointed to the role at Novomatic.

The new Commercial Director also holds a degree in International Relations from the Universidad de las Américas Puebla (UDLAP) in Mexico.

Manjarrez, Commercial Director at Crown Gaming Mexico, said: “I am excited to be part of one of the largest gaming technology companies in the world. Novomatic is known for its quality products and innovations.

"Being able to work for the global group in my home country and contributing my personal skills, experience and passion makes me optimistic and proud.”

Thomas Schmalzer, Novomatic VP Global Sales and Product Management, added: “With Enrique Manjarrez we have gained an experienced sales and operations expert in the Novomatic family.

"I look forward to our collaboration and to seeing Novomatic continue to leverage the unwavering growth potential in the Mexican market after our more than 20 successful years in the country.” 

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