ne operators 888 are to launch real-money gambling on Facebook.
The deal with the social network will see 888, through a wholly owned subsidiary, offer real-money bingo, casino and slot games to UK-based Facebook customers.
The first product to go live will be Bingo Appy, a bingo app that includes a casino offering with slots and other instant games.
The agreement sees 888 become the second operators after Gamesys to offer real-money gambling on Facebook.
888 COO Itai Frieberger said: “888 has long recognised the potential for social gaming. Our Facebook freemium (play for fun) offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.
“We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real-money and social gaming.”
Julien Codorniou, head of European gaming partnerships for Facebook, added: “Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games.”