STS, a Polish-based operator, has signed a deal to become the Official Sponsor of Grupa Azoty Zaksa Kędzierzyn-Koźle team, otherwise known as Zaksa, a Champions League men's volleyball team.
STS was the subject of a successful acquisition bid from Entain on 13 June.
The contract will last for the next three seasons and will see the STS logo prominently displayed on the front of players’ shirts on match days.
In addition, STS branding will feature on LED banners, sponsor walls and other marketing areas around the Azoty Area.
Paweł Rabantek, STS Chief Marketing Officer, said: “Our contract with the current European Champions is a decision based on our experience and aspirations.
“It is also the next stage of our successful and widely implemented strategy of supporting domestic sport.
“We are playing together with champions – Zaksa is another championship club after Raków Częstochowa and hockey and football players GKS Katowice, with whom we are establishing cooperation this year.”
As for online, collaborative marketing between Zaksa and STS will be distributed across social media channels, websites and in newsletters.
Piotr Szpaczek, Zaksa SA President, said: “I am really excited to welcome STS as the Official Sponsor of Grupa Azoty Zaksa Kędzierzyn-Koźle.
“This is another big, recognisable brand that joins the #ZAKSAfamily. I believe that we will work out an interesting model of cooperation that will be satisfactory for both parties, especially as we are joining with STS for three seasons.
“Thank you for your trust and see you in October on the Plus Liga floor.”
Another Polish operator, BetFan, reported a 37% increase in customers during its H1 2023 reports when compared to the same period in 2022.
