NetEnt announce Paddy Power deal

iders Net Entertainment have partnered with operators Paddy Power to supply the Irish bookmakers with a range of browser and mobile gaming content.

The content will be made available through Paddy Power’s gaming portal from the end of 2012.

Paddy Power head of e-gaming Isaac Ward said: “The addition of the Net Entertainment content to Paddy Power Games is set to further enhance our best in class product offering and we look forward to its presence at paddypowergames.com generating positive results for both parties.”

Per Eriksson, NetEnt CEO and president, added: “Paddy Power is a major player in this industry and I am positive that Net Entertainment’s games will be well received by Paddy Power’s player base.

“The contract with Paddy Power will further strengthen Net Entertainment’s position in the UK and Ireland.”