Caesars to deploy skill-based games in Gamblit deal
Caesars Entertainment has moved to diversify its casino floors, partnering with Gamblit Gaming to bring the supplier’s skill-based content to its properties.
As part of a multi-year agreement beginning in October, Caesars will be the first casino operator to bring Gamblit’s skill-based gaming positions to the market.
The supplier’s Model G and Tristation positions will be rolled out at Caesars’ properties in California and Nevada in an initial trial period, with the operator anticipating the eventual deployment of 125 Gamblit positions across its casino portfolio.
More than 100 further positions will deployed in other markets from early 2017, with Caesars making a clear step in the direction of attracting a younger clientele left cold by more traditional slots play.
Mark Frissora, President and CEO of Caesars Entertainment, said: “Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future’.
“Caesars is proud to be the first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors.”
Eric Meyerhofer, Gamblit Gaming CEO, said: “We are excited about our relationship with Caesars, who shares our vision of providing an entirely new type of gaming for their customers.
“We wanted to start our landmark transformation of gaming with Caesars Entertainment as their forward thinking strategy, innovative moves and wide-ranging influence among consumers perfectly aligns with our objective to revolutionise the casino floor.”
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