Ladbrokes agree Betdaq deal

rokes are to acquire online betting exchange Betdaq for an initial consideration of €30m.

The gambling giants have agreed to purchase Global Betting Exchange Alderney (GBEA), the parent company of Betdaq, from TBH Limited.

Ladbrokes have also struck a deal to acquire a 10% stake in TBH Guernsey Limited, the technology provider to GBEA, from TBH for €4m, with a call option to acquire the remaining shares after four years.

Ladbrokes CEO Richard Glynn said: “Whilst the main focus of our digital growth strategy continues to progress well, this bolt on acquisition provides us with an exciting opportunity to grow our share of wallet through the creation of a differentiated and comprehensive sports betting proposition for customers and also supports our drive for improved liability management."