William Hill extend OpenBet deal

ators William Hill have extended their agreement with providers OpenBet.

The new arrangement will grant Hills an enterprise licence and full dedicated support for Promote, OpenBet’s betting content display software.

The multi-year worldwide licence will enable Hills to offer dynamic on-screen betting promotions which can be tailored to specific shops across their retail estate.

Promote offers a cinematic live picture experience boasting high definition content via unlimited video inputs across a wide range of sports.

William Hill director of retail, UK and international James Henderson said: “Promote gives us the opportunity to keep making the offer more interesting for customers by targeting promotions and content more effectively and tailoring offers at a local level.”

OpenBet CEO David Loveday added: “The high-street bookmaker is no longer seen as just a betting shop but a destination that offers a wider range of entertainment.

“Operators need the tools available to them to deliver that experience and that is what Promote does.”