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Company Focus: Creating uniqueness through compelling localised content



In today’s competitive gambling industry, having the right sort of content which is both uniquely differentiated from the competition, but at the same time can entice the right players in the right markets can make the difference between success and failure. At the same time, however, there is a conscious need on the part of the operator to do so in a way which is cost and time efficient, no one can afford to partner with every content studio, and this is where content aggregation comes in. Bragg’s content aggregation is perhaps the most comprehensive and impactful solution to allow operators to achieve this aim. In addition to content, compelling player relationships are what truly define an operator's success, and in this regard, Bragg’s Fuze™ marketing tools play a key role in our all-in-one approach to catering to the needs of our partners and players.

Bringing together exclusive content from Bragg’s multiple in-house proprietary content studios, as well as exclusive and non-exclusive games from partners, Bragg’s content portfolio includes 9,000 titles all delivered through our Bragg Hub content delivery platform, a single API solution, which is easily understood and integrated with partners with the minimum of impact.  With a broad, diversified portfolio of content, the Bragg Hub is underpinned by award-winning Fuze™ marketing tools and the latest industry knowledge and insights.

Bragg launched 51 new operators and 134 new brands on the Bragg HUB, while adding 12 new game providers to its portfolio in the last year.Those integrations aren’t just limited to adding a provider to Bragg’s portfolio, they include deep integrations, including coordinated marketing and promotional campaigns, and tournament game play, integrations which are constantly being deepened and enhanced.

The Best of Both Worlds

The worldwide gambling market for all its breadth and scope is still driven by two very simple precepts: understanding the player, and how the operator responds to the demands of that player. As an international iGaming content and technology supplier, Bragg is keenly aware of these twin branches of the industry, and we have responded to the demands of both by adopting a very localized approach with our content provision, but also retaining those global insights. As a slots developer, we’ve developed separate math versions of games for Europe and the U.S., using knowledge of player preferences in these regions. Our studios retain player knowledge in each market, transplanting that knowledge in a compelling way which drives long-term player value.

At the same time, our Fuze marketing toolset features innovative tools which can be used to localize content delivery, catering to specific types of player needs at every stage of the player journey, from new players, to maintaining relationships with existing players to retaining players and preventing churn. Using gamification-based data driven insights, Fuze features tools including free rounds, an AI-powered game recommendation system, themified in-game widgets, tournament gaming with realtime leaderboards, quests, flash jackpots and bonus promotions which can be tailored to suit local audiences boosting key performance indicators at all levels.. All our tools are content agnostic, they don’t just  work with certain types of providers, games or offerings, they work with every type of offering and cater to every type of player imaginable and are available without the need for additional integration.

Our localized approach doesn’t just end with players, Bragg is able to utilize its extensive knowledge of dealing with regulations in more than 25 jurisdictions worldwide to anticipate the demands of regulatory authorities in soon-to-regulate markets, and those which have already regulated, to facilitate speedy entry to markets for our operator partners. Those partners don’t just need to be online, we as a business work with many land-based companies internationally and we stand ready to help many more in the future.

Technology solutions which deliver success

Technology is at the heart of everything we do at Bragg, from our portfolio of turnkey solutions to the development of our iGaming content, and our commitment is to always have the most up-to-date and relevant technology for our clients. That commitment never stops, and Bragg's PAM, RGS and content are supported by constantly updated in-house tools for payments, KYC, fraud, safer gambling, data analytics, and promotions. Bragg’s single API carries a two-pronged solution to two of the most common problems encountered by providers in expanding into new markets: integration and maintenance. Bragg’s software is flexible enough that it can be integrated easily in one single integration, while secondly removing the need for further technology based enhancements or updates by the provider partner.

For example, our Fuze™ marketing toolset has been recently upgraded to include new marketing tools based on our ever evolving understanding of player needs. Fuze also includes an AI-powered game recommendation solution which meets the demands of players delivering the right titles at the right stage of the player journey. In respect of safer gambling, we’re leading the way in using artificial intelligence technology to identify players at risk of developing gambling addiction, responding to these individuals with insight-driven targeted interventions which place the player’s security and wellbeing at the heart of the matter.

At all points this arsenal of tools is underpinned by seamless back office and customer support available 24 hours a day, 7 days a week, 365 days a year, in an environment with exceptional uptime across the Bragg platform solution. For all these reasons and more Bragg has hit its stride and become a key supplier of impactful, industry defining solutions to the worldwide iGaming industry.

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