Sports and betting data providers Betradar are to launch an in-house certification program for independent software providers.
Created off the back of what the firm see as increasing product complexity in the betting industry, the Betradar Certification Program will verify that a provider’s solutions interoperate with the betting and gaming solutions Betradar are supplying, producing a “hassle-free integration” of these solutions to the bookmaker’s interface.
It is hoped the certification process will mark the start of a long-term cooperation between Betradar and independent software providers.
A total of 10 companies have registered thus far, three of which have already passed the certification process for Betradar’s Live Odds Services, including Spielo G2.
The certification is classed into two categories, Certified Partner and Gold Certified Partner, for each product Betradar offer.
Gold Certified Partner indicates that clients have fully and properly integrated feeds with all the features that Betradar offer, while Certified Partner status means the minimum requirements of the Certification have been met.
Carsten Koerl, Group CEO of Betradar parent company Sportradar said: “The program is designed to enable independent software providers to ensure the compatibility of their services with the leading betting and gaming solutions from Betradar.
“The aim is to assist our clients in rapidly deploying and implementing our innovative services and solutions.”