Imagine Live partners with SoftGamings

Live dealer games will be integrated into SoftGamings’ platform. 

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Imagine Live has announced a strategic partnership with fellow supplier SoftGamings. 

Within Imagine Live’s portfolio, it includes classic games such as blackjack, roulette and baccarat, while there is also game show-style content such as Robin The Fair. 

Through this collaboration, Imagine Live’s live dealer games will be integrated into SoftGamings’ platform, which will allow operators to have access to the portfolio of content. 

Imagine Live Armenia CEO said Hakob Manukyan said: "We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience. 

"Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners to provide an unforgettable and premium gaming experience to their players." 

A representative from Imagine Live added their thoughts on the partnership with SoftGamings: “A true business partner with a shared vision and an opportunity to connect with SoftGaming's extensive client portfolio and enhance its product offering. 

“Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products. 

“This partnership will open new markets for Imagine Live and catalyse us to augment our product offering to serve those markets correctly.” 

Last week, Imagine Live announced the appointment of Barry Mahon as its new Chief Commerical Officer (CCO), bringing 30 years of experience to the role including with operators and platform providers. 


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