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BF Group launches updated platform for operators

The upgraded platform equips gambling operators with a range of tools, including opt-in promotions, tournaments, cashback and loyalty systems.

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BF Group has announced the launch of the latest version of its platform, tailored for sports betting and casino operators.

This new iteration aims to distinguish itself through its design solutions, utilising a headless approach to ensure smooth and modern operations.

The platform also integrates with major third-party services such as odds and streaming providers, security and verification systems and CRM tools.

Key features and improvements of the platform include a new standardised interface and enhanced search capabilities, an upgraded loyalty program, revamped tournaments, a new sportsbook interface with a "Cinema" view for e-sports, a new support centre and the addition of a 'Pick’em' functionality.

The platform is already operational with BF Group’s clients, including the Polish sportsbook operator, LV Bet.

Marcin Doszczecko, CEO of LV Bet Poland and Latvia, commented: "After the initial tests, we are thrilled to be part of the pilot phase of BF Group's new platform.

“We've observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform's quality and effectiveness."

Wiktor Grabarczyk, CEO of BF Group, added: "We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution.

“We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products."

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