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Bragg Gaming expands in Czech Republic with Kingsbet.cz launch

The partnership sees Bragg Gaming provide Kings Entertainment with a turnkey solution and the Fuze player engagement toolset.

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Bragg Gaming Group has continued its global expansion by partnering with Kings Entertainment, a Czech land-based casino operator, to launch Kingsbet.cz – their online brand in the Czech Republic.

This collaboration sees Bragg Gaming provide a turnkey solution that includes Player Account Management technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg Hub and a fully localised sportsbook integration through a partnership with Altenar.

The partnership also includes Bragg’s Fuze player engagement toolset, designed to boost player acquisition, conversion and retention through features such as free rounds, missions, quests, journeys, recommendation engines and jackpots.

Finally, Kingsbet will additionally receive managed marketing and operational services from Bragg Gaming.

Matevž Mazij, Bragg Group CEO, stated: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market-leading Czech operations online. The new regulations make this an exciting time to be in the Czech market.”

David Vaněk, Kingsbet CEO, added: “Over the past eight months, both teams worked very hard to prepare the launch of 'kingsbet.cz' ahead of the Euro championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.

“Kingsbet will offer players ‘The King’s experience’ in sports betting and casino, and we plan to launch a live casino product by the end of this year. Bragg's platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”

In related news, Bragg Gaming appointed Neill Whyte as the company’s new CCO at the start of May.

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