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Aristocrat Gaming partners with Dallas Cowboys in multi-year deal

The collaboration will involve a range of perks for Aristocrat Gaming, including the company's branding being displayed throughout the AT&T Stadium year-round.

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Aristocrat Gaming and the Dallas Cowboys have announced a multi-year partnership, naming Aristocrat Gaming an official partner of the Cowboys.

The partnership will see Aristocrat Gaming's branding displayed throughout the AT&T Stadium year-round, including in-stadium, on the concourse and during games.

The collaboration will also feature in-game promotions, digital integrations and game-day activations.

Regarding this new partnership, Hector Fernandez, Aristocrat Gaming CEO, stated: "We are proud to be the newest partner of the Dallas Cowboys, one of the world's premier sports and entertainment organisations with a proud championed history, much like Aristocrat Gaming.

"With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favourite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership."

Chad Estis, EVP of Business Operations for the Dallas Cowboys, added: "The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans.

"We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide."

In related news, Aristocrat recently partnered with Mohegan Pennsylvania to create a smoke-free lounge at its Wilkes-Barre location.

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