Published
OnlineSports BettingPartnerships

Atlaslive and Kiron announce new sports betting collaboration

Kiron Interactive’s sports betting solutions will now be available to Atlaslive customers. 

AK
Listen To Article

Supplier Atlaslive has integrated Kiron Interactive’s virtual sports software and technology, in a move that aims to enhance its user experience.  

Based out of Johannesburg, Kiron Interactive will aim to enhance its brand on a global scale, as well as adding a new organisation to its partnership portfolio.  

The deal follows a range of African-based collaborations for Kiron Interactive, which has partnered with Hulu Sport in Ethopia, as well as signing a deal with Betika in Kenya this spring. Further, the company set its sights on the rapidly developing LatAm market, teaming up with EstrelaBet in Brazil in April.  

Steven Spartinos, Kiron Co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.” 

For AtlasLive, this development closely follows the company’s rebranding campaign, which was completed last month.  

Lidiia Vaculenko, COO of Atlaslive, shared her thoughts on this partnership: "We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting.

"And it's no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there's 100% availability – you can place a bet from a browser or an app at any time.” 

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Relax Gaming
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...