Inspired Entertainment has launched Betfred Gold Cash Freespins for operator Betfred’s retail operations.
The game uses a five-reel, four-row, 40-win line slot set-up, with wilds and symbols designed using Betfred iconography. It also features several notable features to boost player retention, including a gamble feature and free spins bonuses.
The game is based on the provider's existing game, Gold Cash Freespins, with the above-mentioned features personalising the game to Betfred players.
On the launch, Betfred Head of Retail Marketing Clare Smith said: "We've been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!"
Inspired UK Product Director Richard Terry added: “We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred.
"Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.”
The provider does not work exclusively with Betfred, however. Earlier in June Inspired launched a version of Gold Cash Freespins with Paddy Power, another UK operator. The slot, naturally, has been called Paddy Power Gold Cash Freespins. Inspired also expanded its partnership with William Hill in June, extending the partnership by an additional six years.
Similarly, this is not the only news to come from Betfred in recent months. In March, Betfred USA partnered with US Integrity as part of its to integrity and regulatory compliance efforts, with Sharp Gaming rebranding as Betfred’s Technology in May following a £100m ($125.4m) migration.
