Simplebet has reported substantial growth during its third NBA season.
The provider facilitated nearly $325m in bets across its operator partner base, witnessing close to 13 million bets placed throughout the NBA season across its suite of in-play NBA markets.
This represents a growth of approximately 75% compared to the previous season.
The NBA playoffs this year, featuring 86 playoff and play-in games, significantly contributed to this growth.
The "next Field Goal-type" market – where users predict the next shot by a specific player – saw particularly high interaction.
Simplebet’s success this season highlights the increasing popularity of in-play micro-betting, which allows fans to engage with the game in real-time through contextually relevant opportunities and predictions.
Regarding these results, Simplebet CEO Chris Bevilacqua stated: “We were thrilled to witness the growth of fan engagement throughout this NBA season. Our commitment to providing innovative in-play betting options has allowed users to interact with the game in real-time, predicting their favourite players' next moves on the hardwood.
“With NBA TV ratings rising this season, it's logical that in-play betting has contributed to an enhanced viewing experience.
“The significant growth we’ve seen underscores the demand for our micro-betting products, and we look forward to continuing to deepen the in-play experience for NBA fans everywhere.”
In related news, Simplebet launched a game tracker across multiple operator partners ahead of this season’s NCAA tournament (more commonly known as March Madness) earlier this year.
