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OnlineSports BettingIndustry

Simplebet reports 75% growth in NBA micro-betting

The provider saw close to 13 million bets placed throughout the NBA season.

NBA
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Simplebet has reported substantial growth during its third NBA season.

The provider facilitated nearly $325m in bets across its operator partner base, witnessing close to 13 million bets placed throughout the NBA season across its suite of in-play NBA markets.

This represents a growth of approximately 75% compared to the previous season.

The NBA playoffs this year, featuring 86 playoff and play-in games, significantly contributed to this growth.

The "next Field Goal-type" market – where users predict the next shot by a specific player – saw particularly high interaction.

Simplebet’s success this season highlights the increasing popularity of in-play micro-betting, which allows fans to engage with the game in real-time through contextually relevant opportunities and predictions.

Regarding these results, Simplebet CEO Chris Bevilacqua stated: “We were thrilled to witness the growth of fan engagement throughout this NBA season. Our commitment to providing innovative in-play betting options has allowed users to interact with the game in real-time, predicting their favourite players' next moves on the hardwood.

“With NBA TV ratings rising this season, it's logical that in-play betting has contributed to an enhanced viewing experience.

“The significant growth we’ve seen underscores the demand for our micro-betting products, and we look forward to continuing to deepen the in-play experience for NBA fans everywhere.”

In related news, Simplebet launched a game tracker across multiple operator partners ahead of this season’s NCAA tournament (more commonly known as March Madness) earlier this year.

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