EnergyBet was only launched in August 2016 and has already made a very significant impression on the sports betting industry. From the team behind the well-respected and successful EnergyCasino, and co-based in Malta, the new sports betting service has seen solid initial growth and created a real buzz in the market. Boasting a comprehensive sportsbook featuring everything from the English Premier League, Formula 1 and NBA to ice hockey, sailing and Esports, EnergyBet is challenging the big brands in terms of product range and service standards.
Prior to launch EnergyBet had already signed two major sponsorship contracts in the form of Aston Villa Football Club and Leyton Orient Football Club. Securing the position of Official Betting Partner for Aston Villa FC has given EnergyBet incredible exposure at one of England’s most famous football grounds, the 42,660 capacity Villa Park, Birmingham. With pitch side advertisements and promotional activities both inside and outside the stadium, the brand has gained valuable prime-time international television, online exposure, press and face-to-face exposure.
Similarly, by being the main strip sponsor of Leyton Orient FC, based in London, EnergyBet has secured much valuable publicity and exposure in the UK’s capital. With extensive branding at their historic ground, plus shirts, merchandise and online co-branding, the EnergyBet name has been introduced to many thousands of loyal world-wide fans.
With both football clubs, the EnergyBet strategy is focusing on encouraging rapid growth, but also fostering long-term sustainable relationships. To this end there have been dedicated, locally-based brand managers on the ground since day one, working very closely with the clubs’ representatives. Working with clubs of the calibre and heritage of AVFC and LOFC has meant that the highest standards have had to be maintained from the outset, but the EnergyBet team has gone above and beyond the call of duty at every phase.
The EnergyBet site is seamlessly integrated with sister brand EnergyCasino, with easy navigation and cross promotion. This has ensured that all promotional efforts and marketing for EnergyCasino have also fed through into EnergyBet since launch. In this sense the high profile EnergyCasino sponsorship of the 2016 Porsche Carrera Championship Scandinavia, also helped to boost EnergyBet’s exposure for the launch period, as did EnergyCasino’s presence at both the Amsterdam and London Affiliate Conferences.
The interest from affiliate partners has been huge, as proven by the popularity of the EnergyBet stand at the recent Berlin Affiliate Conference, where over one hundred sportsbook partners expressed their intent to join up. This is in addition to the one hundred plus partners who had already started to promote EnergyBet, and the hundreds more that had already expressed interest.
To capitalise on the impressive progress already made, the EnergyBet creative and marketing team have been working on producing a series of television commercials that will soon be broadcast on Sky in the West Midlands region of the UK.
In the online world, EnergyBet have been working hard to grow their social media presence, and have been investing many resources in creating original video content. The latest videos will be featuring one of the brand’s new celebrity sports brand ambassadors: IFBB pro Robert Burneika. Focusing on professional quality production values and creativity, the videos will form the start of an on-going series - an effort to build an entertaining narrative and engage current and potential new customers for the long-term.
EnergyBet’s PR department has been working at full-steam ever since launch, with many articles, press releases and updates being published each week. Co-operation agreements and contracts have been negotiated and signed with top gambling media agencies like SBC, GI, iGB and eGR and, and throughout, EnergyBet have strived to be as welcoming and facilitating to media as possible. This was exemplified by the Calvin Ayre interview with brand representatives and brand ambassador Robert Burneika at the EnergyBet stand at the Berlin Affiliate Conference.
Few sports betting operations have ever launched with such an ambitious and thorough partnership strategy already in place, and have made such genuine, solid growth within just a few months. The entire team has worked ceaselessly to ensure that customers enjoy the very best product and service from day one.
