Boomerang named AC Milan's official regional betting partner in Europe

The deal will look to enhance fan engagement across Europe. 

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Boomerang has partnered with AC Milan to become the Serie A outfit’s official regional betting partner in Europe. 

Boomerang was founded in 2021 and offers a range of iGaming products, including sportsbook brands covering over 120,000 professional sports events annually, providing features such as personalised bonuses and AI-driven betting advice among other things. 

The partnership will look to aid the Rossoneri in its strategic global growth and in enhancing fan engagement across Europe with unique experiences. 

This follows shortly after crypto casino TG.Casino was announced as the official regional iGaming partner of AC Milan in Europe. 

AC Milan CCO Maikel Oettle said: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports.  

“By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”  

Boomerang Co-Founder Ivan Kraynov added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang.  

“We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we'll strive to drive sports trends and deliver an exclusive experience to fans, partners and users.” 

In related news this week, Betsson has become the official main partner of AC Milan’s rivals FC Internazionale Milano (Inter). 

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