Pro League Network (PLN) has announced a new collaboration with Birches Health, a behavioural health provider.
This partnership aims to promote responsible gaming and address problem gambling, through the creation and distribution of clinician-led educational materials and support resources.
PLN has a portfolio of sports tailored for a wagering audience – including viral content such as CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, str33t and professional mini golf.
Now, off the back of this new partnership, Birches Health will provide virtual support to PLN’s audience – consisting of over 500,000 subscribers.
The collaboration aims to enable fans to engage in PLN's offerings in a more healthy and sustainable manner.
Through direct integrations, PLN audiences will have access to Birches Health’s online solutions that encourage responsible gaming practices. These resources include digital education, interactive learning modules and accessible treatment options.
Commenting on the partnership, Mike Salvaris, Co-Founder and Partner of Pro League Network, stated: "We strongly believe in responsible gaming and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
Elliott Rapaport, Founder of Birches Health, added: “Pro League Network’s audience includes a strong cohort of 18 to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviours.
“Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customised learning modules and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
In related news, PLN also recently struck up a partnership deal with Acquire.bet – a collaboration that aims to grow PLN’s user base and brand awareness.
