Bally's Corporation has become a member of the International Betting Integrity Association (IBIA).
With access to online sports betting licences in 18 US states and a recent expansion into the UK market, Bally's and its Bally Bet sportsbook now join over 50 companies and 125 sports betting brands in IBIA's network – a move that signals a commitment to maintaining sports betting integrity on a global scale.
Commenting on the move, Robeson Reeves, Bally's Corporation CEO, stated: “We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers.
“As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”
Khalid Ali, IBIA CEO, added: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base.
“It will help us to further broaden the scope of our world-leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”
IBIA – a not-for-profit organisation run by operators – aims to help protect regulated sports betting markets from match-fixing. As part of its efforts, its global monitoring network tracks transactional activities linked to individual customer accounts, with member companies accounting for approximately 50% of the global commercial regulated sports betting sector.
The IBIA's work was evident in its recent Q2 report, which detailed 90 alerts during the quarter. Alerts such as these contributed to investigations that resulted in successful sanctions against 21 clubs, players and officials in 2023.
