Boomerang has announced its collaboration with women's footballer Alisha Lehmann. Here, Boomerang aims to increase its visibility as a brand with this partnership, following another recent partnership with AC Milan.
“We are delighted to partner with Alisha Lehmann,” commented Ivan Kraynov, Co-Founder of Boomerang. “This partnership is a logical step in our strategy to collaborate with leading European athletes and clubs.
“In July we announced cooperation with the top European football team – AC Milan, now we are starting a partnership with one of the best women’s football players. Alisha’s commitment to excellence and her dynamic approach is a great fit for our brand’s vision of leading in sports and entertainment.”
On 6 July 2024, the Swiss footballer joined the Italian team Juventus FC by signing a contract until 2027. Previously, she has played for teams such as the Swiss national team, West Ham United, Aston Villa and Everton.
She is also highly known for engaging with her fans and has an active presence on social media platforms.
Lehmann herself commented on the partnership, stating: “Working with Boomerang Sportsbook is an exciting opportunity because they are a sports-oriented brand that embodies energy, fun and innovation. Boomerang’s approach to combining sports, gaming and entertainment resonates deeply with me, and I'll be eager to contribute to delivering positive and exhilarating experiences for customers.”
