Mobiquity Technologies and Context Networks have announced a new partnership aimed at enhancing advertising in the casino industry, with an initial focus on slot machines.
This collaboration seeks to tap into the potential of casino advertising by combining Mobiquity's contextual targeting capabilities with Context Networks' blockchain and AI technologies.
As such, the deal aims to unlock a non-gaming revenue stream for casinos by enabling programmatic advertising on existing gaming machines.
Commenting on the new deal, Dean Julia, CEO of Mobiquity Technologies, stated: "We are thrilled to partner with Context Networks to bring a new dimension of advertising to casinos, starting with slot machines.
“The scale and reach of this segment present an enormous opportunity for targeted and engaging advertising campaigns.
“Our technology will enable precise audience targeting, ensuring that ads are relevant and impactful, ultimately driving higher engagement and ROI for our clients."
Adfuel, led by CEO Dan Pasco, has joined the collaboration as a key demand partner, gaining exclusive access to a Private Marketplace (PMP) for casinos. This arrangement provides Adfuel with priority access to Context Networks' inventory, enhancing the company’s ability to optimise premium advertising opportunities.
Commenting on this, Dan Pasco said: "The priority access to Context Networks' inventory via a dedicated PMP is a significant advantage for us. This exclusive access empowers us to deliver unparalleled value to our advertisers, ensuring their campaigns connect with the right audiences in the most impactful way possible."
Finally, Matthew Olden, Founder and CEO of Context Networks, added: "This partnership with Mobiquity Technologies is a significant milestone for Context Networks.
“By integrating Mobiquity's cutting-edge advertising technology with our programmatic platform, we can offer unparalleled advertising solutions to our casino clients. Using blockchain and AI will provide transparency, security and efficiency, creating a seamless and trustworthy advertising ecosystem for slot machines in casinos."
