Operator Evoke, which operated brands such as William Hill, 888 and Mr Green, has acquired New Gambling Solutions S.R.L, the operator of Romania’s Winner.ro.
The acquisition will see Evoke injecting its Romania business plus a cash consideration of €10m ($11.12m) for 51% share in the Romanian company. This will bring together 888.ro with Winner to form a new combined business.
Romania will become evoke’s fifth core Market, joining the UK, Italy, Spain and Denmark.
Per Widerström, Evoke CEO, said, “I am excited to announce the addition of Winner to the evoke portfolio...
"We have enjoyed significant success in Romania, which is an exciting growth market. This combination will cement a leading position for evoke, and I am looking forward to working with the whole team at Winner to deliver ongoing profitable growth and market share gains, as we deliver exceptional products through two incredibly strong and complementary brands.”
Nicklas Zajdel, Winner CEO, said: “This is an incredibly exciting transaction…Romania is a high-growth market, and this combination sets us on the path to a sustainable, profitable, market-leading position. Winner has a strong leadership team and we are building on our success in the market through our highly localised approach, and competitive advantages such as our product platform, our enhanced personalisation, and wide network of deposit points.
"I look forward to working with the team at evoke to further deploy these competitive advantages across the enlarged business, driving significant benefits to our customers with enhanced personalisation, and ultimately driving our success in the market and value creation.”
