Gaming Innovation Group (GiG) has appointed Andreas Söneby to its Platform division's Board of Directors, effective immediately.
Söneby is known for his experience in the gaming and technology sectors, having held senior roles at Unibet, Kindred Group and Kambi.
As CIO at Kambi, Söneby was responsible for overseeing the company’s technology strategy and managing a large team during a period of substantial growth.
Before his time at Kambi, Söneby served as CTO and IT Director at Unibet Group, where he played a key role in the formation of Kambi as a separate entity within the group.
His career also includes executive roles at White Hat Gaming and Instabox, and he currently acts as a Venture Partner at Industrifonden.
Söneby replaces Tomasz Juroszek on the GiG Platform Board, joining other members including Petter Nylander, Hessi Mocca, Mikael Riese Harstad and Nicolas Adlercreutz.
The GiG Platform Board, which focuses on the Platform & Sportsbook vertical, is operating as a temporary committee under the broader GiG Board as the company prepares for a planned spinoff of the division later this year.
This month, the company completed its acquisition of Titan, a supplier of SEO and content services, for €3.2m ($3.5m). This acquisition is expected to support the operational capabilities of Gentoo Media, formerly known as GiG Media.
The company also reported a 39% year-on-year increase in revenue for its media division in the second quarter of 2024, driven by organic growth. However, the Platform & Sportsbook segment faced challenges, with a decline in revenues and adjusted EBITDA during the same period.
Söneby’s addition to the board is seen as a move to strengthen GiG’s leadership as the company continues to expand its operations and prepare for the upcoming business restructuring, which includes the anticipated spinoff of the Platform & Sportsbook division, expected to take place on 1 October 2024.
