Metric supplies Sunbets with new golf pricing solutions

ic Gaming will provide Sun Bets, owned by Tabcorp Holdings Limited and News UK, with end-to-end pricing for its golf markets.

Sun Bets will receive pre-game prices across all Outright and Match markets, as well as Metric’s in-play SuperLive product, which will allow players to bet on hole-by-hole markets within a golf match.

The Las Vegas-based sportsbook solutions provider’s UK client base consists of BoyleSports, Coral and Amaya’s BetStars, and has also signed a deal to supply a full sportsbook platform to Gamesys, establishing a London office as it looks to further expand its business in the UK.

Conall McSorely, Metric Commercial Director, says: “Sun Bets is a compelling new player in the UK online betting landscape, and a very welcome addition to Metric’s growing network. We are thrilled to count Sun Bets among Metric’s ambassadors.”

Sunbet’s Sportsbook Director, Kevin Beard, said: “As a newcomer to the marketplace we are focused on differentiation through technology. Metric Gaming provides innovative and exciting ways for our customers to engage with our sportsbook.”