Greentube has launched online sports betting and VLT games on Loteriesport.lu, the Luxembourg national lottery’s (Loterie Nationale Luxembourg) online platform.
Powered by the Greentube Plurius server-based gaming solution, the integration of these games onto the Loteriesport.lu platform marks the second phase of plans to enhance the platform. Now, players in Luxembourg will have access to sports betting content similar to that already accessible at retail locations.
The first phase of integration was conducted last year, when the Novomatic Digital Gaming and Entertainment division brought land-based VLT and sports betting terminals to the Luxembourg national lottery. Greentube won its major tender to supply to the lottery with an omnichannel solution in May 2021.
Greentube intends to launch the full Greentube Plurius solution next year, which will provide the lottery with further information regarding player habits and needs.
Currently, the system allows casinos, VLT operators and B2B suppliers to connect their land-based terminals to a central, core system, giving them access to games played on an online server. The system currently hosts close to 60 games, with more expected to come weekly. The core system also allows for cross-channel promotion, player tracking and depositing features.
On the launch, Greentube COO Georg Gubo said: “Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.”
Elsewhere, Greentube has developed a range of partnerships across the industry, with operators including Sunbet, NetBet and Caesars Digital, to name a few
Loterie Nationale Luxembourg CEO Léon Losch added: “The launch and continued development of Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.
“Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
The conversation regarding omnichannel play has been wide-reaching in the gaming industry. At a panel at SiGMA Manila 2024, moderated by NYCE International MD Harmen Brenninkmeijer, Kurt Quartier, President of Tyche Gaming International expressed a feeling that there were “few true examples of omnichannel" on the market, with agreements being vocalised by Jade Group CEO Joe Pisano.
Elsewhere, in our September/ October edition of Gambling Insider magazine, it can be noted that several contributors point to omnichannel only being viable for larger operators, for example in the US, with SCCG Management Founder and CEO Stephen Crystal pointing out how “BetMGM leveraged MGM Resorts’ brick-and-mortar presence for omnichannel experiences.”
Said Ifrah Law Founder Jeff Ifrah, when explaining how smaller operators in the US may benefit from refining their offerings: “If you notice, Betway announced that they were leaving. But, then they announced they’re staying in Michigan and New Jersey on the online casino side. That’s because they recognise that’s a profitable market. Maybe sports aren’t. Maybe we don’t need omnichannel, maybe we don’t need to be able to sell our consumer customers everything.”
Elsewhere, Greentube has developed a range of partnerships across the industry, with operators including Sunbet, NetBet and Caesars Digital, to name a few.
