Global sports betting brand Parimatch has announced a new partnership with Nottingham Forest Football Club for the upcoming 2024-25 Premier League season.
Under this sponsorship agreement, Parimatch – operated by BVGroup in the UK – will become Forest's official UK betting partner.
The Parimatch press office expressed enthusiasm about the new venture, stating: “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season.
“It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.”
Paul Bell, COO at Nottingham Forest, added: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”
Building upon its sports sponsorship portfolio, last month Paimatch also renewed its partnership with Leicester City for the 2024/25 Premier League season.
The partnership, which originally began in the 2020/21 season, continues, seeing Parimatch serve as the official betting partner of the football club – marking the fifth consecutive year of collaboration between the two.
Regarding this success, Parimatch said: “We’ve been working with Leicester City Football Club for four years and are honoured to continue our partnership with the club for another season. It’s going to be an exciting season for Leicester City back in the Premier League. Renewing our partnership reinforces our commitment to supporting sports worldwide.’’
