Epic Global Solutions and Bally’s have announced a new three-year partnership focused on promoting responsible gaming and enhancing community impact.
The partnership leverages Epic Global Solutions’ “lived experience” approach, which draws on real-world insights to educate and engage various stakeholders within the gaming ecosystem.
This approach will be applied across both the UK and US.
Commenting on the deal, Robeson Reeves, CEO of Bally’s Corporation, stated: “Bally’s and Epic Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment.
“Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of Epic’s lived experience approach in both the UK and US.”
The partnership will place an emphasis on raising awareness about the potential negative effects of gaming and promoting responsible practices within the industry.
One key component of this initiative is the training that Bally’s employees in the US will receive from Epic. This training, rooted in Epic’s lived experience perspective, will be particularly significant for teams working on the casino floor or in customer service roles.
The goal of the training is to enable employees to make informed decisions that prioritise customer well-being and facilitate a healthy gaming environment.
In addition to training, the partnership will also involve the creation of social media and digital campaigns designed to offer advice on responsible gaming best practices and the potential consequences of gaming.
Paul Buck, Founder and CEO of Epic Global Solutions, added: “We are excited to partner with Bally’s to drive positive change in the gaming industry.
“By leveraging Epic’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
This news comes after Bally’s signed a merger agreement with Standard General earlier this summer.
