On Thursday 12 September Hard Rock International organised a private ‘Unity by Hard Rock Come Together for Good’ performance featuring John Legend at the original Hard Rock Cafe in London.
The event celebrated the global launch of the 'Unity by Hard Rock' loyalty program.
Two Unity members from Yukon, Oklahoma won a sweepstakes to attend the event, receiving exclusive merchandise and accommodations in the inaugural 'Hard Rock House.'
During the event, Hard Rock presented Legend with a $100,000 donation for his ‘Show Me’ Campaign – an organisation dedicated to providing educational opportunities for young people.
John Legend, who has a long-standing relationship with Hard Rock, expressed his gratitude for the support, stating: "I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the 'original cafe' in London. The night was special and made even more so with Hard Rock's generous donation to The Show Me Campaign.
"I recognise that my journey was not just about talent, but also the fortune of having teachers who believed in me. Thank you to Hard Rock for supporting The Show Me Campaign's work to pay it forward and ensure opportunity and access to quality education for the next generation."
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, added: "We are proud to support the Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock.
"We're thrilled with the continued growth of Unity by Hard Rock membership since its global launch and supporting the 'Come Together' campaign that began this spring."
