Infront has joined the International Betting Integrity Association (IBIA) as an Associate Member – a move that bolsters its commitment to betting integrity and information sharing.
This partnership aligns Infront with over 50 companies and 125 sports betting brands in IBIA's network.
The collaboration comes at an important time for Infront, as its betting portfolio is set to expand significantly. From 2025, the company will deliver over 70,000 annual events to its global client base, including data from its partnership with the International Tennis Federation (ITF).
Commenting on the partnership, Chris Catling, Head of Infront Bettor, stated: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively.
“This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry.
“As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”
Khalid Ali, CEO of IBIA, added: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis products to the betting industry from 2025.
“Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from betting-related corruption.”
IBIA's effectiveness in combating corruption is evident in its recent activities.
In Q2 2024, for example, the association reported 90 suspicious betting alerts. These alerts spanned eight different sports across 25 countries and five continents.