Key points:
- Relax Gaming partners with PointsBet to expand its presence in the Ontario market
- PointsBet will integrate Relax Gaming’s portfolio of slots and live dealer games
- The partnership builds on Relax Gaming's debut in Ontario in March 2022
- Revenue generation from this collaboration is expected to commence in late 2024
Relax Gaming has expanded its footprint in Ontario through a new partnership with operator PointsBet.
The agreement enables PointsBet to integrate Relax Gaming’s portfolio of online casino games, including a range of slots and live dealer options, into its platform.
This partnership marks another step in Relax Gaming’s ongoing expansion in North America, following its debut in the Ontario market in March 2022.
Relax Gaming was among the first suppliers to introduce content in the region, launching with more than 120 games across multiple operators.
The integration of Relax Gaming’s products into PointsBet’s online casino offering is expected to enhance the operator’s platform, which already provides a range of sports betting options.
PointsBet will now feature Relax Gaming’s proprietary content, offering players a broader range of entertainment options.
Relax Gaming CEO Martin Stålros commented: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province.”
Scott Vanderwel, PointsBet Canada CEO, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
In September 2024, PointsBet entered Switzerland through a partnership with Grand Casino Luzern and launched its services in Pennsylvania earlier in 2024 via BetMGM.
The collaboration with PointsBet is expected to generate significant revenue starting in late 2024, aligning with PointsBet’s plans to expand into both existing and new markets.
