Key points:
- Revenue from high-risk players sees slight increase from Q2
- Customers exhibiting improved behaviour after interventions however sees improvements
Ahead of publishing its full Q3 results later this week, Kindred Group has released data to highlight the share of revenue which came from high-risk players.
The operator has reported these statistics since February 2021, which it has called a key part of its work with “fostering a factual and transparent dialogue, paving the way for a more sustainable industry.”
In the third quarter, there was an increase in the share of gross winnings revenue from high-risk players with the percentage reaching 3.2%, up from Q2 2024 when it was set at 3%. This was slightly better than last year, though, when the percentage in Q3 2023 was 3.3%.
Looking at detected customers who exhibited improved behaviour after interventions, this was 87.3% in the third quarter, slightly better than the 86.8% in the second quarter of this year. This is also better than a year ago when the third quarter figure was 86.7%.
Kindred Group Head of Responsible Gambling Esther Scheepers said: "The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioral harm detection and automated intervention systems.
Good to know: Kindred has been on a "journey towards zero," aiming to achieve 0% revenue from harmful gambling. However, it has frequently fluctuated between 3% and around 3.3%
“Looking ahead, we recognise this need as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years.
"The general awareness and knowledge around gambling disorder is increasing rapidly, as is the sophistication of technological support tools. By combining our own knowledge with new and improved technology, we can enhance detection capabilities further. We are currently upgrading our detection system with a new improved system, which will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling.
In other company news, Kindred last week announced a significant reshuffling of its Board of Directors following the successful acquisition by La Française des Jeux (FDJ).
