Published
OnlineMergers & Acquisitions

Catena set to acquire Casinouk.com

Cate

CatenaCEO
na Media, a lead generation and online performance marketing company, has set a deal to acquire Casinouk.com and all related assets for £10.6m, payable once the agreement has been finalised.

Once complete, Catena intends to integrate the Casinouk.com assets into its own business to “utilise the synergies between the two operations.”

The company expects the assets to have a direct positive effect on its search revenues

The Casino UK website provides reviews about UK-facing online casinos, guides about popular casino games, and other gambling-related content. The site is estimated to be generating revenue of around £500,000 per quarter, with operating margin standing at about 80%. The greater portion of its revenue is derived from the UK market.

Catena Media acquired another UK-based and oriented website in October, paying £2.7 million (with an option for an additional earn-out of up to £8.8 million) for sports news, betting and tips website SBAT.

Robert Andersson, chief executive of Catena, said: “We are very pleased to make another strategic acquisition in the UK, a market where we have advanced our position considerably during 2016.

“The acquired assets of casinouk.com will make a great addition to our UK casino vertical, whereas our previous investments in the UK during 2016, including newly acquired SBAT, have been more sportsbook related.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...