Catena Media, a lead generation and online performance marketing company, has set a deal to acquire Casinouk.com and all related assets for £10.6m, payable once the agreement has been finalised.
Once complete, Catena intends to integrate the Casinouk.com assets into its own business to “utilise the synergies between the two operations.”
The company expects the assets to have a direct positive effect on its search revenues
The Casino UK website provides reviews about UK-facing online casinos, guides about popular casino games, and other gambling-related content. The site is estimated to be generating revenue of around £500,000 per quarter, with operating margin standing at about 80%. The greater portion of its revenue is derived from the UK market.
Catena Media acquired another UK-based and oriented website in October, paying £2.7 million (with an option for an additional earn-out of up to £8.8 million) for sports news, betting and tips website SBAT.
Robert Andersson, chief executive of Catena, said: “We are very pleased to make another strategic acquisition in the UK, a market where we have advanced our position considerably during 2016.
“The acquired assets of casinouk.com will make a great addition to our UK casino vertical, whereas our previous investments in the UK during 2016, including newly acquired SBAT, have been more sportsbook related.”