NetPlay agree new ITV deal

ractive television gaming firm NetPlayTV have signed a new broadcast deal with ITV.

The three-year agreement will see NetPlay increase their output on the channel to six nights a week – Monday to Saturday – while also being granted access to ITV’s online inventory.

NetPlay intend the broadened relationship to aid their acquisition of new players via mobile, TV and online.

NetPlayTV chief executive Charles Butler said: “We have been working with ITV since 2010 and this new agreement will significantly increase our customer reach.

“It is testament to the success of the format to date and will reinforce our proven strategy of using TV to target new customers.”