Key points:
- FeedConstruct secures exclusive international streaming and data rights for Korea’s Volleyball Leagues and Kovo Cup
- The deal covers both men’s and women’s leagues and the annual Kovo Cup competition
- This partnership aims to enhance the global presence of Korean volleyball
FeedConstruct has finalised a deal to acquire exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions.
This agreement will provide coverage of both the men’s and women’s leagues.
The partnership also includes the Kovo Cup, an annual event that serves as a prelude to the league season. The Cup allows teams to experiment with new strategies and has gained prominence by inviting international teams since 2018, such as Thailand’s Supreme Chonburi.
Good to know: Korean volleyball has long been recognised for its competitive nature, with the national teams consistently participating in major international tournaments, including the Olympics and World Championships.
The partnership between FeedConstruct and Korean volleyball authorities aims to bring greater global attention to the sport.
Earlier this year, FeedConstruct renewed its partnership with the German Handball Bundesliga Women, securing exclusive global betting streaming rights for the league.
This followed a regional sponsorship deal with the Argentine Football Association and a partnership with World Archery for exclusive betting data collection and streaming rights.
