Key points:
- Hub88 adds Playnetic’s game portfolio to its platform
- Playnetic’s titles are tailored for specific markets, including Europe and Latin America
- The partnership aligns with Hub88’s strategy to diversify content offerings for operators worldwide
Hub88 has strengthened its position in the aggregation market by adding Playnetic’s game portfolio to its platform. This partnership enables Hub88 to offer operators a wider range of games specifically tailored for key regions, including Europe and Latin America.
Playnetic focuses on creating region-specific content using experience in iGaming, social gaming and game development.
Its portfolio reportedly incorporates themes and mechanics designed to appeal to diverse player demographics. With this integration, operators in Hub88’s network gain access to Playnetic’s games, including those optimised for market-specific player preferences.
Ollie Castleman, Head of Hub88, commented: “We take pride in supporting studios on their journey to established providers and we are looking forward to expanding Playnetic’s reach across our extensive operator network.”
Good to know: The partnership is part of Hub88’s ongoing strategy to diversify its platform and support the growth of emerging studios by connecting them with global operator networks
Julian Borg-Barthet, Playnetic CCO, added: “Hub88 also mirrors our ‘customer first’ approach to business and we are really looking forward to building on this relationship as we continue to regularly release new games.”
The collaboration follows Hub88’s integration of KA Gaming’s 700+ titles in October 2024, which included a mix of slots, arcade games and crash-style titles. With these additions, Hub88 continues to expand its platform to include a variety of content that caters to different player preferences and regions.
