Key points:
- Seminole Hard Rock Hotel & Casino Hollywood contributed $100,000 to the Latin GRAMMY Cultural Foundation at Carlos Vives’ concert on 20 December 2024
- The funding supports educational programs and scholarships for emerging Latin music talent
- The donation aligns with Seminole Hard Rock’s broader community initiatives, including anti-human trafficking efforts launched earlier in 2024
Seminole Hard Rock Hotel & Casino Hollywood presented a $100,000 donation to the Latin Grammy Cultural Foundation during a sold-out concert by Carlos Vives at Hard Rock Live on 20 December 2024.
The donation aims to promote Latin music education and preserve the cultural heritage of the genre through scholarships, grants and educational programs.
Estefania Diaz-Balart, VP of Latin Business Development for Seminole Hard Rock, said: “We are thrilled to support the Latin Grammy Cultural Foundation and its incredible work in empowering young Latin music creators.”
Raquel “Rockie” Egusquiza, Executive Director of the Foundation, added: “We are grateful to Seminole Hard Rock for its support in fostering the next generation of Latin music creators.”
Good to know: Carlos Vives, recognised as the 2024 Latin Recording Academy Person of the Year, participated in the announcement backstage
The Latin Grammy Cultural Foundation is reportedly dedicated to preserving the heritage of Latin music while providing aspiring artists with educational resources and financial assistance. The Foundation’s programs focus on scholarships and grants for students pursuing careers in music.
Earlier in 2024, Hard Rock International and Seminole Gaming expanded efforts against human trafficking through educational programs, QR code-based support tools and partnerships with law enforcement agencies. These initiatives have been implemented across 44 locations globally, offering resources and training to combat trafficking risks.
