Mike Forslund is renowned in the iGaming industry for his innovative approach and ability to create transformative solutions. As part of the founding team at FanLeague, Mike helped shape a social sports prediction platform that redefined fan engagement. He then brought his expertise to Evolution, where he played a pivotal role in the growth and success of their live casino product. Now, as Head of Odds88, Mike drives the development of sports trading solutions that offer unmatched value to operators and deliver unforgettable experiences for players.
As 2025 unfolds, the sports and gaming industries are brimming with excitement, driven by cutting-edge innovations and transformative trends. Among the key players capturing attention is Odds88, the visionary force behind TradeArt-a pioneer in sports aggregation and risk management. With a commitment to reshaping sports betting and trading, Odds88 is introducing groundbreaking technology and unparalleled customization options. This innovation is set to redefine industry standards and elevate the user experience to unprecedented levels.
Odds88: The Future of Sports Trading
Odds88 is not just another platform; it represents the culmination of years of expertise in data and risk management. Marketed as a "Next-Gen Toolkit," this suite of tools is designed to empower operators while captivating players. The platform seamlessly integrates mainstream sports and niche events, such as ZedRun's NFT-based horse racing and Japan's Kyōtei boat racing. These features demonstrate Odds88's ability to cater to diverse preferences while offering operators the flexibility to customize and brand unique gaming experiences. For example, ZedRun allows operators to leverage NFT technology to create distinctive imagery and gameplay, setting a high bar for innovation as 2025 begins.
Expanding Opportunities for Bettors
Odds88 enters 2025 with an impressive track record. In 2024 alone, the platform offered over 1.5 million sports fixtures spanning 110+ sports, averaging more than 4,000 daily events. From global tournaments to local leagues, Odds88 provides an extensive array of betting opportunities. The platform's curated markets include more than 300 soccer options, 150 basketball options, and over 50 tennis markets, alongside extensive offerings in baseball, cricket, and more. This diversity reflects Odds88's commitment to continuous growth, with plans to introduce even more sports, markets, and features throughout the year.
Five Features Defining Odds88's Innovation
1. Customized Feed Integrations and Events
Odds88 stands out for its 20 feed integrations, ensuring tailored services that adapt to operators' specific needs. Its in-house compilation of sports and odds offers a level of customization unmatched in the market. Operators can also create bespoke events, aligning betting opportunities with their audience's unique interests.
2. BetRank: Intelligent Automation The BetRank algorithm sets a new standard in automation by evaluating each bet with meticulous precision. By analyzing numerous factors, BetRank calculates the theoretical value of bets, enabling operators to make data-driven decisions without manual oversight. This feature empowers operators to manage player activity effectively, bolstering control over their platforms.
3. Advanced Risk Management
At its core, Odds88 prioritizes robust risk management. The platform's customizable tools allow operators to detect unusual betting patterns and mitigate vulnerabilities. These capabilities enable businesses to focus on strategic growth while maintaining a secure and stable environment.
. Unmatched System Reliability
Reliability is a cornerstone of Odds88's platform. Its fallback system seamlessly transitions between data suppliers, minimizing downtime and ensuring a consistent user experience. This level of dependability surpasses industry norms and solidifies Odds88 as a trusted partner.
5. Dynamic User Templates
Odds88's customizable templates are designed to adapt to evolving market trends. These templates allow operators to align their offerings with customer needs, optimizing profitability and enhancing user satisfaction. With this feature, operators can position their premium products prominently, tailoring their approach to their specific audience.
A Transformative Approach for Businesses
Odds88 has made a bold decision to eliminate monthly fees for its automated risk management services, making its advanced tools accessible to operators of all sizes. This move levels the playing field and supports industry growth by removing financial barriers. Additionally, the platform's enhanced settlement services integrate seamlessly across its ecosystem, streamlining operations and increasing efficiency. By reducing administrative burdens, operators can dedicate more time to delivering exceptional betting experiences.
Paving the Way for the Future
With its official launch in January 2025, Odds88 is poised to make a profound impact on the sports trading landscape. By combining innovation, customization, and reliability, the platform offers a comprehensive solution for operators seeking to elevate their businesses. Whether you're an established operator or new to the industry, Odds88 provides the tools and expertise needed to thrive.
As the industry evolves, Odds88 is leading the charge, ushering in a new era of sports trading. With its focus on cutting-edge technology and user-centric design, the platform invites operators and players alike to embark on an exciting journey. In 2025, the game isn't just changing-it's being redefined. Welcome to Odds88, where the future of sports trading begins.
About Odds88
Odds88 specialises in delivering unparalleled experience, integrating the finest Sports feeds tailored to a tonne of top events. Odds88's dynamic approach is strengthened by a flexible Back Office, empowering users to configure and execute real-time risk management strategies across various customer segments and event categories. In addition to feeds via API, we proudly offer an array of sports and racing iFrames and platforms through strategic partnerships with leading companies, catering to diverse preferences and needs within the industry.
