Key points:
- John Gordon formalises his role with HotTakes, providing strategic guidance ahead of its US launch
- Incentive Games has supported HotTakes as an investor, participating in multiple funding rounds
- HotTakes has gained traction as a B2C sports prediction app with an affiliate-driven growth model
HotTakes has announced John Gordon’s appointment as a strategic advisor. Gordon has previously worked closely with the HotTakes team, contributing to product development and business strategy through his role at Incentive Games, which is an investor in the company.
The formalisation of Gordon’s advisory role comes as HotTakes gears up to enter the US market, leveraging its experience in user acquisition and affiliate marketing.
HotTakes has already established a presence in Canada and aims to replicate this success in the US.
John Gordon commented: “Their growth trajectory is genuinely outstanding. At Incentive Games, we excel in player retention and I firmly believe that the HotTakes team possesses unrivalled expertise in user acquisition.”
James White, COO and Co-Founder of HotTakes, added: “His rare blend of product, relationship building and leadership skills is unparalleled in the space – he has had a monumental impact on our company.”
In September 2024, Incentive Games collaborated with Betway to launch a Free-to-Play football game in the UK and Ireland. This product aimed to increase customer engagement through a bet builder-style mechanic and employed AI-driven tools to personalise the player experience.
Earlier in 2024, Incentive Games also partnered with OdiBets to release crash games and expanded its footprint through a collaboration with Premier Bet.
