Key points:
- Ferrara brings experience from Superbet and Kero Sports, specialising in US sports and business development
- The appointment aims to support Altenar’s North American expansion strategy
- Altenar has recently secured partnerships and licenses to grow its international footprint
Altenar has appointed Matthew Ferrara as Sales Manager to focus on its expansion in North America’s regulated iGaming markets.
Based in Miami, Ferrara will support the sportsbook provider’s sales operations and help build relationships with operators across the region.
Ferrara’s prior roles include a position as a live trader on US sports at Superbet and as Business Development Manager at Kero Sports, where he worked on strategic partnerships and outbound sales.
His experience in sports betting operations is expected to support Altenar’s goals of strengthening its presence in North America.
In December 2024, Altenar announced a partnership with BetStarters to integrate its sportsbook platform into BetStarters’ offerings across Latin America, Asia and Africa.
Good to know: Earlier in the year, Altenar secured a B2B licence in Greece and expanded into Georgia through a collaboration with Ambassadoribet.
Charlie Williams, Altenar Commercial Director, stated: “We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets.”
Ferrara joins Altenar as part of a broader strategic push to increase its market share in key regions. His appointment follows the hiring of Sam Hill as Sales Director and Frederico Caputi as Regional Sales Manager for Latin America.
