Key points:
- Cherry Play’s initial titles, including Multi Banks and Golden Cherry Jackpot, are live with Hard Rock Casino NL
- The partnership introduces a subscription licensing model, replacing traditional revenue-sharing agreements
- The games are supported by Bragg Gaming Group’s technology platform
Cherry Play has partnered with Hard Rock Casino NL to debut its slot games in the Netherlands.
The studio’s initial offerings include Multi Banks, Super Coin and Golden Cherry Jackpot, which are now available to players in the regulated Dutch market.
Hard Rock Casino NL becomes the first operator to adopt Cherry Play’s subscription-based licensing model.
This model allows operators to pay a fixed licence fee for games rather than the industry-standard revenue-sharing agreements. The aim is to provide financial predictability while encouraging operators to promote Cherry Play’s games.
Cherry Play CEO Olga Bajela commented: “While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering.”
Good to know: The partnership is supported by Bragg Gaming, which provides the technology stack for Cherry Play’s game development and integration
This launch follows Cherry Play’s establishment in December 2024, which included the appointment of Olga Bajela as CEO. Bajela, previously CCO at Stakelogic, brings industry experience to the company. Cherry Play has announced plans to release two games per month as part of its growth strategy.
Cristiano Blanco, CEO of Hard Rock Casino NL, added: “We look to differentiate in our game offer to our valued players and believe Cherry Play fulfils that role with ferme. We are delighted to be amongst the first online casino operators to offer its content to players in the Netherlands.”
