Key points:
- Sportsbet.io has partnered with Fans United to integrate interactive features into its platform
- New tools include prediction games, sports trivia and social networking features within the Sportsbet.io scores app
Sportsbet.io has announced a new partnership with fan engagement company Fans United, aiming to enhance user interaction across its digital products.
The collaboration will integrate Fans United’s interactive tools into Sportsbet.io’s ecosystem.
Through this partnership, Sportsbet.io users will gain access to a suite of engagement features, including interactive prediction games, community discussions, sports trivia and social networking options.
These tools will be incorporated into Sportsbet.io’s scores app, ultimately aiming to foster a stronger sense of community among bettors.
Commenting on the deal, Fans United CEO Stilian Shishkov stated: “We are thrilled to partner with Sportsbet.io, a true innovator in the sports betting industry.
“Our platform’s proven ability to drive user engagement and foster community interaction aligns perfectly with Sportsbet.io’s vision for delivering exceptional user experiences."
Shane Anderson, Director of Partnerships, Content and Brand at Yolo Group, added: “Our partnership with Fans United marks another milestone in our mission to provide the most engaging and entertaining betting experience in the industry.
“By integrating their innovative engagement platform, we’re not just adding features – we’re creating a more connected and interactive community for our users. This collaboration will significantly enhance how our users interact with our platform and with each other."
The partnership builds on Sportsbet.io’s broader efforts to expand its presence in the sports world. Earlier this year, for example, the company secured title sponsorship of three major snooker tournaments: The Players Championship, Tour Championship and Champion of Champions.
