Key points:
- Share of revenue from high-risk players down from previous quarter
- Larger percentage of detected customers showing improved behaviour after interventions
Kindred Group has released statistics relating to the share of revenue from its Q4 2024 report that has come from high-risk players.
The operator has reported on these figures since February 2021 and it is seen as a means to create a more sustainable industry through “fostering a factual and transparent dialogue.”
In the fourth quarter, revenue from high-risk players was set at 2.7%, a noticeable decrease from Q3 when the figure was valued at 3.2%, and from the fourth quarter of 2023 when it was 3.1%.
There was also a positive rise when looking at the percentage of detected customers who exhibited improved behaviour after interventions. In Q4 2024, the figure was 92.2%, up from the quarter prior when it was 87.3%, and higher than what was seen in Q4 2023 when it was 87.4%.
Kindred Group Head of Responsible Gambling Esther Scheepers said: "It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline.
“We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience.
"The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities.
Good to know: Svenska Spel likewise reported on its 'healthy' revenue for the fourth quarter of 2024 last week, with the operator achieving a healthy revenue share of 93.9%
“We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling.
“Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field.”
Kindred yesterday also published a report looking into responsible gambling metrics for the Swedish market in the second half of 2024, something it has been doing since Autumn 2022 with Swedish operators ATG and Svenska Spel.
