Key points:
- Allwyn has signed a global partnership deal with the McLaren F1 Team
- The deal follows Allwyn’s multi-year agreement with Formula 1, announced earlier this week
- The collaboration will focus on fan engagement and responsible gaming initiatives
Lottery operator Allwyn has entered into a global partnership deal with the McLaren F1 Team, aiming to increase its presence in motorsport following its recent agreement with Formula 1.
The deal will see Allwyn branding featured on McLaren’s race cars and driver overalls during the coming F1 season.
The partnership builds on Allwyn’s strategy to expand internationally, using high-profile sports collaborations to enhance its visibility and promote responsible gaming.
McLaren, which secured the 2024 Constructors’ Championship, has a strong global following, providing Allwyn with a platform to engage a broader audience.
This agreement follows Allwyn’s announcement of a multi-year deal with Formula 1. That partnership is designed to highlight community impact stories, with a focus on individuals making a positive difference in society. Allwyn has previously engaged in sports sponsorships, including its continued support of the Peace Race cycling tour.
Good to know: With Formula 1 celebrating its 75th anniversary in 2025, the sport continues to attract a global fanbase of approximately 750 million. McLaren’s partnership with Allwyn is expected to contribute to wider engagement initiatives, offering behind-the-scenes content and interactive fan experiences throughout the season
McLaren Racing CEO Zak Brown stated: “We are delighted to welcome Allwyn to the McLaren Racing family. Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team and the sport – is going from strength to strength.”
Allwyn CEO Robert Chvátal added: “We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play. We know that McLaren, like the wider world of Formula 1, also prioritises safety and responsibility.”
