With the majority of current online casino platforms being inflexible and filled with hidden inefficiencies, Elantil is a revolutionary new concept in the iGaming space built to remove barriers and put control back in the hands of operators.
Billed as a "strategic backbone" for the industry, Elantil isn't an update on existing, run-of-the-mill solutions, but rather a fundamental rethinking of how operators' infrastructures should work. Designed to offer the freedom, agility and control to attain their product vision, Elantil provides a highly scalable financial and operational management system that can adapt to the ideas of the future.
Established by founder Jonathan Gauci and a team of industry veterans with over 100 years of combined experience, Elantil exists because operators have been forced to compromise for too long. With other platforms being expensive, slow to adapt and frustrating to grow with, the company set out to forge a new path by totally rewriting the playbook on how things should work.
Defined By The Things It's Not
While it may sound counterintuitive, the best way to understand Elantil's approach is to first appreciate the things it's not. From this starting point, you can see why Elantil is less a platform solution than a standalone vertical in its own right.
First and foremost, Elantil is not an aggregator. Content isn't resold at a mark-up and the company doesn't force operators into pre-defined contracts. Instead, Elantil facilitates the process of operators connecting directly with providers and allows them to integrate their newly acquired content in a single click, cutting down on unnecessary costs and removing the potential for delay.
It's also not a closed system like traditional white-label providers. While those platforms force operators into rigid structures that limit their ability to innovate and adapt, with Elantil they can enter new markets effortlessly as its system dynamically updates to comply with regulations through mere system configuration. This means they're always ready to scale, without any of the usual operational bottlenecks.
Shorn of these limitations, Elantil provides operators with the freedom and customisation they need to truly differentiate themselves from the competition as they expand - and it can even be integrated on top of existing platforms to provide an altogether more flexible way of doing things.
The Four Key Pillars Of Success
At its core, Elantil is built on four key pillars - the Operational Management System (OMS), the Elantil Marketplace, the Casino and Sportsbook Builder and the Real-Time Data Platform - and with these aspects working in tandem, the company supplies a true 360U+00B0 solution for operators. With all the AI innovation in this day and age, one needs all systems to be open to influence by AI, which Elantil indeed permits.
The OMS is the nerve centre of the platform and provides an intuitive way for operators to orchestrate their business. Far from being a conventional back office, the OMS provides flexibility and control so they can not only adjust but also anticipate industry challenges before they arise.
The Elantil Marketplace then provides a true plug-and-play ecosystem where operators can browse game providers, sportsbook platforms, payment options and CRM and integrate with them instantly. As previously stated, contracts are managed between operator and supplier directly, so Elantil never dictates the terms, and all integrations are free from any additional costs.
The Casino and Sportsbook Builder, meanwhile, provides an all-new level of personalisation. Unlike traditional white-label solutions that offer minimal customisation, the builder empowers operators to bring their front-end to life with drag-and-drop banners and adjustable layouts, while also giving them the scope to develop their own unique promotions and gamification mechanics.
Finally, the Real-Time Data Platform was developed to give operators something they've never really had before - instant actionable insights. Whether they're looking to improve marketing, boost retention or personalise their customer support, operators can respond to player behaviour as it happens, allowing for smarter targeting, better experiences and enhanced customer loyalty.
The Start Of A Major Industry Shift
Putting all this together, it should be clear Elantil is not aiming to simply improve on what's already gone before - instead, it's trying to bring something genuinely new to the table that will ultimately redefine the existing relationship between operators and their online casino platform solutions.
With this signalling the start of a major shift in the industry, Elantil has already gone live with one client and has another one in the pipeline for Q1 2025. The company is solving real stumble blocks that operators are encountering to attain their vision, and with forward momentum now on its side, it's only a matter of time before more companies turn to Elantil's strategic backbone for all of their operational needs.
