Key points:
- Bally’s has appointed Mira Mircheva as Executive VP and CFO, pending regulatory approval
- Mircheva previously served as CFO of The Queen Casino & Entertainment and has experience in investment banking and asset management
- The appointment comes as Bally’s reports a 5.1% decline in Q4 2024 revenue, with North America Interactive being the only segment to post growth
Bally’s has announced the appointment of Mira Mircheva as Executive VP and Chief Financial Officer (CFO), subject to regulatory approval.
She replaces Marcus Glover, who will now serve as Bally’s Executive VP, Global Operations Group.
Mircheva brings more than 25 years of experience in finance, having most recently served as CFO of The Queen Casino & Entertainment.
Her background includes positions as Partner & Research Analyst at Standard General and Senior Research Analyst at Perella Weinberg Partners Asset Management.
Earlier in her career, she worked as a VP in credit principal investing at Goldman Sachs.
Bally’s CEO Robeson Reeves commented: “She brings considerable experience to this role and her experience as CFO of The Queen Casino & Entertainment will be invaluable as we integrate Queen into Bally's.”
Good to know: Bally’s completed its acquisition of The Queen Casino & Entertainment in early 2025
The four Queen casino properties generated $57.6m in Q4 2024 revenue and $225.2m for the full year. Bally’s has outlined plans to convert two of the properties to landside operations as part of a long-term growth strategy.
Mircheva’s appointment comes at a time when Bally’s is addressing financial challenges. The company reported a 5.1% year-on-year decline in Q4 2024 revenue to $580.4m, with full-year revenue remaining flat at $2.45bn.
The Casinos & Resorts segment saw a 5.2% drop in revenue, while International Interactive revenue fell by 9.1%. However, North America Interactive revenue increased by 24.4% during the quarter, driven by platform expansions in Tennessee and New Jersey.
Mircheva commented: “I am thrilled to be joining Bally’s at such an exciting time for the company and to leverage my experience with Queen to continue to strengthen our financial position by optimising our cost structure and enhancing the efficiency of our operations.”
Bally’s has not disclosed further details on upcoming financial strategies but has indicated that cost optimisation and operational efficiencies will be a focus under Mircheva’s leadership.
